General Plumbing Supply is a family-run distributor operating in California since 1965, with showrooms in Walnut Creek, Napa Valley, Auburn, Brentwood and Sonora, as well as a distribution center in Livermore with one of the largest inventories of bath fixtures, furniture, faucets, accessories and kitchen water appliances in the Bay Area.

The San Francisco showroom marks a new direction for the company. DJ Bath Plus wanted to offer solutions for what they see as an important market segment: designers.

Part of the strategy was to make sure the showroom stands out, proving to potential and existing clients it would provide them with a unique experience in a highly competitive market.

SH Design-Build developed a full layout incorporating the displays in a way that would not crowd the space. The showroom includes vignettes, faucet walls, sink and tub displays, as well as a large kitchen area and hardware displays — yet manages not to overwhelm the visitor.

Read the full feature in The Wholesaler Magazine